Client: Between.co
Project: Brand Identity & Web design
Year: 2022
Brand Strategy: August Strategy
Between is a technology company aiming to break down communication barriers for people in the modern workplace. Leveraging cutting-edge, spatial audio technology and a distinctly human purpose, Between’s tech equalizes people’s voices in the workplace, ensuring everyone’s voice is heard when they want it to be.
Between approached August Strategy and myself to tighten up their brand messaging and identity for new rounds of investment. In collaboration with the Between team, we repositioned the company to suit this audience better, adjusted the messaging, created clear customer personas, redesigned the identity while staying true to the founder-created roots and designed a new landing page that encompasses all-new brand elements.
Project: Brand Identity & Web design
Year: 2022
Brand Strategy: August Strategy
Between is a technology company aiming to break down communication barriers for people in the modern workplace. Leveraging cutting-edge, spatial audio technology and a distinctly human purpose, Between’s tech equalizes people’s voices in the workplace, ensuring everyone’s voice is heard when they want it to be.
Between approached August Strategy and myself to tighten up their brand messaging and identity for new rounds of investment. In collaboration with the Between team, we repositioned the company to suit this audience better, adjusted the messaging, created clear customer personas, redesigned the identity while staying true to the founder-created roots and designed a new landing page that encompasses all-new brand elements.
